Why do sites lose ranking when they move?#
Google has learned where your pages live. If those addresses suddenly stop working, Google treats the pages as gone and drops them.
What keeps your place in search?#
The key is to leave a clear trail from every old page to its new home.
- List every page on your current site.
- Match each old address to its new address.
- Set up redirects from old to new.
- Keep your page titles and main words the same.
What should you check after the move?#
Click through your main pages and old links to make sure they land in the right place. Then watch your visits for a few weeks and fix anything that drops.