Featured guide
Start here
Category: Website development
What makes a website bring in customers
The few things every good business website does, and why each one matters. A plain checklist to see where your own site stands today.
2 min read
The By Friday blog
Plain answers about websites, Google and AI.
Featured guide
Start here
Category: Website development
The few things every good business website does, and why each one matters. A plain checklist to see where your own site stands today.
2 min read
More guides
Category: Website migration
The steps that keep your place in search when your site moves.
1 min read
Category: SEO
The most common reasons, and a simple fix for each one.
1 min read
Category: Website redesign
Slow pages, old photos and a hidden phone number. What to fix first.
1 min read
Category: AEO and GEO
Two new terms for getting found in AI answers, in plain words.
1 min read